Sarah Russo is a public relations professional with over 13 years of experience in the publishing industry. Sarah specializes in books, photography, science and the environment, events, branding and corporate communications. She has also come to be very familiar with crossover books into film, TV and app.
Sarah Russo Public Relations launched in May 2011 with the New York Times bestseller Go the F**k to Sleep written by Adam Mansbach and illustrated by Ricardo Cortes (watch Adam on The Today Show). In the past year, Sarah has worked on a variety of projects including the iPad app Skulls by Simon Winchester and developed by Touch Press, Hemlock Grove by Brian McGreevy which will be a Netflix television series premiering in January 2013, Matt Dojny’s first novel The Festival of Earthly Delights and the forthcoming book Cadaver based on the animated short of the same name starring Christopher Lloyd, Academy Award winner Kathy Bates and teenage fashion icon Tavi Gevinson, founder of Rookie.
This year has also seen Sarah branch outside of her usual book projects to work on the publicity for the National Book Critics Circle Awards, a promotional campaign for Buyology, Inc.’s first political poll, Canteen Magazine, a fundraiser for Girls Write Now and campaigns for two architects. Among Sarah’s clients for 2012 and 2013 are Eliot Schrefer, Edie Meidav, David McConnell, The Oxford American, Blake Butler, and Ginny Jordan, co-founder of Bead for Life. Sarah serves on the Brooklyn Book Festival’s PR and Marketing Committee. In 2012, she partnered with Lauren Cerand to promote the National Book Critics Circle Awards pro bono, a privilege they will repeat in 2013.
Before launching her own public relations firm Sarah was the Associate Director of Publicity and Communications for Oxford University Press and prior to that Publicity Manager at Farrar, Straus & Giroux and Director of Publicity at Other Press. She has also worked for Alfred A. Knopf, Doubleday and Scribner. Over the years Sarah has worked with hundreds of authors in a wide variety of fields. She has executed campaigns and tours for James McPherson, Amartya Sen, Jennifer Egan, Steve Paulson (Executive Producer for NPR’s To the Best of Our Knowledge), Jamie O’Neill, David Kilcullen, Daniel Sperling, Tariq Ramadan, Gurcharan Das, Harry Ostrer, and David Harvey.
Sarah has crafted and executed launches for major publishing events such as the AIA Guide to New York City, the 80th Anniversary of the Oxford English Dictionary, Benjamin Moser’s Why This World: A Biography of Clarice Lispector, the Oxford World Classics Word for Word Book Club in the Bryant Park Reading Room and programmed the 2009 and 2010 seasons.