Sarah Russo is a public relations professional with 15 years of experience working with authors and publishers on their communications, publicity, marketing, branding and social strategy. Sarah specializes in politics, science and the environment, history, education, business, and literary fiction.
Sarah Russo Public Relations launched in May 2011 with the by bestsellerAdam Mansbach and illustrated by Ricardo Cortes. She is currently retained by And Other Stories as their North American Director of Publicity and NoiseTrade as their Director of Publishing Partnerships and Communications. She also represents author and military strategist David Kilcullen as his publicist and speaking agent.
In 2013, Sarah’s campaigns have featured an eclectic group of books including American Honor Killings by David McConnell, The Allure of Order by Jal Mehta, The Islands by Carlos Gamerro, University Press Week 2013 for the AAUP and Out of the Mountains by David Kilcullen. Sarah often does strategic consultations for companies and authors and is invited to speak to authors and undergraduates about publishing and media. Her next speaking engagement is at Social Media Week 2014 in New York City on February 20th.
In collaboration with Lauren Cerand, Sarah promotes the National Book Critics Circle Awards and the NBCC pro bono. In 2012, Sarah worked on a variety of projects including the iPad app Skulls by Simon Winchester and developed by Touch Press, Hemlock Grove by Brian McGreevy which debuted as a Netflix television series in April 2013, a campaign announcing Roger Hodge as the new Editor of the The Oxford American, Matt Dojny’s first novel The Festival of Earthly Delights and Eliot Schrefer’s National Book Award shortlisted novel Endangered. among others. She serves on the Brooklyn Book Festival’s PR and Marketing Committee.
Before launching SRPR, Sarah was the Associate Director of Publicity and Communications for Oxford University Press and prior to that Publicity Manager at Farrar, Straus & Giroux and Director of Publicity at Other Press. She has also worked for Alfred A. Knopf, Doubleday and Scribner. Over the years Sarah has worked with hundreds of authors in a wide variety of fields. She has executed campaigns and tours for James McPherson, Amartya Sen, Jennifer Egan, Steve Paulson (Executive Producer for NPR’s ), Daniel Sperling, Tariq Ramadan, Gurcharan Das, Harry Ostrer, and David Harvey.
Sarah has crafted and executed launches for major publishing events such as the , the 80th Anniversary of the , Benjamin Moser’s helped establish the Book Club in the Bryant Park Reading Room and programmed the 2009 and 2010 seasons.